Finest Awards |
The Finest Awards event recognizes the best of our health care marketing and communications industry within Southern California. These awards recognize digital and traditional media, special events, and the metrics that measure success. Receipt of a Finest Award represents excellence in your field and line of work. |
Congratulations to all of our winners for their amazing work in 2019/2020! Scroll down to see our list of winners.
The Health Care Communicators of Southern California, a professional networking group, last week honored recipients of its 2020 Finest Awards recognizing excellence in marketing, advertising and communications in healthcare.
Gold, Silver and Bronze awards were presented in 31 categories, including public relations, advertising, digital marketing, writing, collateral and special events. HCCSC said 94 entries were submitted by 22 Southern California organizations for work completed between April 30, 2019, and Nov. 1, 2020. Entries were judged by members of the New England Society of Healthcare Communications.
Tri-City Medical Center received 18 awards and University of California San Diego Health took home 12 awards. Other multiple-award winners included The Super Dentists (nine awards), Rady Children’s Hospital San Diego (five awards), Scripps Health (four awards) and three awards apiece for Millennium Health and Providence Little Company of Mary Medical Centers.
Winners of two awards included Cook + Schmid, Health Center Partners of Southern California, Lifesharing-UC San Diego Health and Rady Children’s Hospital Foundation. Single award winners included Hazel’s Army, Miller Geer & Associates, Riverside University Health System, TrueCare, UC San Diego Alzheimer’s Disease Cooperative Study, Westbound Communications and Zamboo.
The Best in Show award went to Tri-City Medical Center for its brand refresh initiative, which achieved the highest overall score among all entries.
Heather Valentine, assistant VP marketing and communications, Loma Linda University Health, was named Communicator of the Year.
“It would be an honor to receive this award in any year but it is especially meaningful this year,” said Valentine. “To be recognized by healthcare professionals of this caliber is deeply humbling and I am extremely grateful. This award is truly a reflection of the amazing team I have and the organization that I am proud to serve. I am deeply proud to be part of this industry and am excited to see what the future holds for healthcare marketing and communications.”
HCCSC officials said Valentine was recognized for innovation by applying non-healthcare-related approaches and concepts to messaging objectives. A branding campaign, called “Heroes Made Here,” increased ad value and achieved higher engagement with internal audiences and more than two million visits to web pages, HCCSC said.
Also at the event at the awards presentation, a $2,000 scholarship was presented to Argentina Fretwell, a Palomar College nursing student who is studying to earn a Spanish medical terminology certificate and become a bilingual hospice nurse. A portion of event proceeds were donated to Ronald McDonald House of San Diego.
Members of the HCCSD group include communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries in San Diego, Los Angeles and Orange counties, as well as the Inland Empire. In 2019, the Health Care Communicators of San Diego merged with the Healthcare Public Relations and Marketing Association to form HCCSC.
Best in Show
Tri-City Medical Center Brand Refresh - Branding Guide , Tri-City Medical Center
Advertising: Ad Campaign
Emergency Department Online Check-in Campaign , Tri-City Medical Center, Bronze
2020 TrueCare Rebrand, TrueCare, Silver
Scripps MD Anderson Cancer Center Patient Testimonial Campaign, Scripps Health, Gold
Advertising: Direct Mail
Continuum by Millennium Direct Mailer, Millennium Health, Gold
Advertising: Online/Web
An Innovative Digital Strategy to Normalize Breastfeeding Among Minorities, San Diego County Health and Human Services Agency/Cook + Schmid, Gold
Advertising: Outdoor
Proudly Serving Our Community Since 1961 , Tri-City Medical Center, Gold
Advertising: Print
Miller "We Know Better" Print Ads, Miller Children's & Women's Hospital, Bronze
Print Ad: Advanced Cardiac Care Has Arrived, Providence Little Company of Mary Medical Centers, Silver
Tri-City Medical Center Primary Care Print Advertising , Tri-City Medical Center, Gold
Advertising: Television
Scripps MD Anderson Cancer Center Patient Testimonial Television Ad Series, Scripps Health, Bronze
"We're Always Here For You" Television Campaign , UC San Diego Health , Silver
Molar Goes Back to the Dentist, The Super Dentists , Gold
Digital Marketing: Mobile Marketing
Dia de los Muertos Covid Prevention Campaign , Cook + Schmid/Latino Health Coalition , Gold
Digital Marketing: Social Media
"Brush Along with The Super Dentists"/TikTok Launch, The Super Dentists , Bronze
TikTok/Brush Along with The Super Dentists Song Launch, The Super Dentists, Silver
Tri-City's Social Media Organic Revamp, Tri-City Medical Center, Gold
Digital Marketing: Website (Intranet or Internet)
Tri-City Medical Center Website Redesign , Tri-City Medical Center, Bronze
Doctor Finder Open Scheduling, Scripps Health, Silver
COVID-19 Virtual Super Lounge, The Super Dentists, Gold
Multi-Media: Internal/External Video Programs
Heroes in Our House, Rady Children’s Hospital-San Diego, Bronze
Gwen's Tri-City Medical Center Honor Walk, October 2019, Tri-City Medical Center, Silver
Honoring Our Heroes for Día de los Muertos, Lifesharing, Gold
Multi-Media: Video News Releases
Saving a 3-year-old Gorilla’s Eyesight, UC San Diego Health, Silver
Mother with COVID-19 Delivers Baby While in Coma, UC San Diego Health, Gold
Off the Wall
Heroes In Our House, Rady Children's Hospital Foundation, Bronze
Sports Partnerships – Pivoting Due to COVID-19, UC San Diego Health, Silver
Cavitar's Evil Ice Cream Giveaway, The Super Dentists , Gold
Public Relations Campaigns: Community Relations
Grinland! at SD Children's Discovery Museum, The Super Dentists , Silver
TCMC COASTAL Commitment , Tri-City Medical Center, Gold
Public Relations Campaigns: Crisis Communications
Rady Children's Covid-19 Safety Campaign, Rady Children's Hospital-San Diego, Gold
Public Relations Campaigns: Health & Wellness Advocacy Strategic Career Planning, Tri-City Medical Center, Silver
Heart Health, Tri-City Medical Center, Gold
Public Relations Campaigns: Internal Communications
Workforce Development and You: Empower Your Potential, Scripps Health Talent Development Services & Talent Acquisitions, Bronze
TCMC COVID-19 Command Center Daily Brief, Tri-City Medical Center, Silver
Promote the Vote, UC San Diego Health, Gold
Public Relations Campaigns: Media Relations
2019 Breast Cancer Campaign, Loma Linda University Health System, Bronze
Mission Hospital COVID-19 Media Relations Campaign , Westbound Communications, Silver
Loss of Smell and Taste Validated as COVID-19 Symptoms, UC San Diego Health, Gold
Public Relations Campaigns: Multicultural Relations
SOCAL & GEAR UP, Tri-City Medical Center, Silver
Honoring Our Heroes for Día de los Muertos, Lifesharing, Gold
Public Relations Campaigns: Overall Campaign
My Vote, My Health™, AltaMed Health Services , Bronze
TCMC COASTAL Commitment , Tri-City Medical Center, Silver
The Super Dentists - PR During a Pandemic, The Super Dentists, Gold
Publications, Collateral & Design: Brochures
Senior Web and Digital Content Editor, Rady Children's Hospital-San Diego, Gold
Publications, Collateral & Design: Giveaway Items
Halloween Giveaway Items, Millennium Health, Silver
TCMC Employee Appreciation Branded Apparel, Tri-City Medical Center, Gold
Publications, Collateral & Design: Internal/External Magazines
In Good Company, Fall 2019 and Fall/Winter 2020, Providence Little Company of Mary Medical Centers, Silver
Healthy Kids Magazine 2020, Rady Children's Hospital Foundation, Gold
Publications, Collateral & Design: Internal/External Newsletters
Making the Rounds, UC San Diego Health, Bronze
UCSD Physician Update, UC San Diego Health, Silver
TCMC Community Connections e-Newsletter, Tri-City Medical Center, Gold
Publications, Collateral & Design: Logo Creation/Brand Identity
Greatest Hospital on Earth Logo, Providence Little Company of Mary Medical Centers, Bronze
The Super Dentists COVID logo , The Super Dentists , Silver
Tri-City Medical Center Brand Refresh - Branding Guide , Tri-City Medical Center, Gold
Publications, Collateral & Design: Special Publications
Transforming Pediatric Health Care Timeline, Rady Children's Hospital-San Diego, Bronze
Saving Operation HOPE, Tri-City Medical Center, Silver
Mental Health Policy and Practice Reform: A Local, State, and Federal Perspective, Hazel's Army, Gold
Special Events: Multi-day Event or Observance
Reach Out: COVID-19 Employee Relations Campaign, Millennium Health, Gold
Dr. Stephen Karas Resuscitation Room Dedication, Tri-City Medical Center, Silver
The Super Dentists Save Halloween , The Super Dentists , Gold
Writing: Feature Article
A Tornado at the Front Door, a Tsunami at the Back Door, UC San Diego Health, Silver
23andMEME, UC San Diego Health, Gold
Writing: New Release/Pitch Letter
Microbial DNA in Patient Blood May be Tell-Tale Sing of Cancer, UC San Diego Health, Gold
Writing: Op-Ed/Editorial
Associate Professor, Neurosciences, UC San Diego Health Sciences, Silver
Health Center Partners of Southern California - Writing: Op-Ed/Editorial, Health Center Partners of Southern California, Gold
Writing: Vlog / Blog
Kite Insights Blog, Rady Children's Hospital-San Diego, Bronze
Spreading Facts: Answering Critical COVID-19 Questions – A Timely Video Series, UC San Diego Health, Silver
Health Center Partners of Southern California - CEO Blogs, Health Center Partners of Southern California, Gold