Presenting
2024 HCC Finest Awards
Afternoon Agenda
11:30am | Networking & Registration
12:00pm | Luncheon & Awards Presentation
Letter from Our Co-Presidents
A Letter from Our Co-Presidents: James Chisum and Jody Schneider
We are pleased to let you know that this year we received more submissions and will have more award winners than we’ve had in years! While more submissions might mean a tougher and more competitive process for those hoping to win a Finest Award, it also makes the winning that much more special and deserved! We credit this achievement to the hard work of our Board of Directors who have worked for months during their limited "free time" to lay the groundwork for a successful event. We recognize that serving on the Board of Directors is a voluntary position that oftentimes takes us away from our work and personal commitments and we appreciate everyone who has devoted themselves to ensuring that the Health Care Communicators of Southern California (HCCSC) is a strong and engaging organization to be a part of.
Our Board is fully committed to nurturing and growing HCCSC. We are all passionate about our mission of helping communicators and marketers fine-tune their professional skills and stay current with the ever-changing challenges of working in health care, health IT, life sciences, and other related fields.
The Finest Awards presents the perfect opportunity for us to advance communications in health care by convening representatives from health care organizations throughout Southern California to show off their talents and unique approaches to successful campaigns. Ranging from public relations and advertising, to community relations and marketing analytics, the Finest Awards showcases and recognizes the best of the best in health care communications, and we are proud to be a part of this.
We’d like to heartily congratulate today’s winners, and importantly, thank this year’s sponsors for their support of our organization, without whom we would not be where we are today.
Finally, we'd like to thank ABC's veteran health reporter, Denise Dador, for making the long journey down here to help us in acknowledging and celebrating the accomplishments of this year's winners.
If you are not yet a member, we strongly encourage you to consider joining. Our team has already scheduled a series of interesting and informative events designed to promote networking, education, and fun for everyone involved, and you won't want to miss out!
Thank you so much for your support and we hope you enjoy this year’s Finest Awards!
Co-Presidents - James Chisum & Jody Schneider Treasurer - Arika Daniels Secretary - Sandra De La Torre Website Director - Callie Huza Events Director - Erin McHenry Sponsorship/Partnership Director - Maggie Habib Finest Award Chair - Kirk McDonald Nonprofit Incorporation & SHSMD Affil. Director - Andrew Werts Membership Chair - Tara Kyman Scholarship Chair - Poolak Forutanpour Past President & Advisor - Christina Campo |
| COTY (Communicator of the Year) Winner Nichole Ramirez Senior Vice President, Communications and Donor Relations Planned Parenthood of Orange and San Bernardino Counties The 2024 Communicator of the Year Award went to Nichole Ramirez, Senior Vice President, Communications and Donor Relations for Planned Parenthood of Orange and San Bernardino Counties Nichole has led PPOSBC’s communications and marketing for over a decade. As the primary media spokesperson, she tackles sensitive topics like abortion and reproductive healthcare policy. Despite threats from anti-abortion protestors and political attacks, Nichole ensures accurate communication about PPOSBC’s services beyond abortion. After Roe v. Wade was overturned, she orchestrated fundraising efforts and media responses. Nichole’s media presence led to significant donations, including two anonymous $1 million gifts. She fearlessly represents Planned Parenthood, navigating legal battles and changing abortion restrictions. Nichole’s unflappable demeanor and strategic leadership make her an invaluable asset in a volatile political climate. |
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Finest Award Winners 2024
Advertising: Ad Campaign
Gold, Hope Lives Here, City of Hope, Orange County + Reveille
Silver, CalFresh Campaign, CalOptima Health
Bronze, Rady Children's Orthopedics Campaign, Rady Children's Hospital-San Diego
Advertising: Direct Mail
Gold, OneCare Direct Mail, CalOptima Health
Advertising: Multicultural ad campaign
Silver, CalOptima Health, Your Health Is Everything to Us , Maricich Health
Advertising: Online/Web
Silver, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Advertising: Outdoor
Gold, Hope Lives Here, City of Hope Orange County + Reveille
Bronze, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Advertising: Paid Programming
Silver, Focus on Health Series 2023, UC San Diego Health
Advertising: Print
Silver, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Bronze, Hope Lives Here, City of Hope Orange County + Reveille
Advertising: Radio
Gold, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Silver, OneCare Radio Commercial, CalOptima Health
Advertising: Television
Gold, Hope Lives Here, City of Hope Orange County + Reveille
Silver, Answer Your Calling, Loma Linda University
Bronze, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Analytics: Lifecycle Marketing
Gold, Scripps/Qualcomm Premier Plan Annual Member Engagement, Scripps Health
Analytics: Market Research
Silver, Management Resident for University Marketing, Loma Linda University Health
Analytics: Marketing Automation
Bronze, First-Party Web Analytics, Scripps Health
Digital Marketing: Search Engine Marketing
Gold, Digital Marketing Same-Day Care PPC Campaign, UC San Diego Health
Digital Marketing: Social Media
Gold, Hospital Week Celebration, Loma Linda University Health
Silver, Light the Way 2023, Rady Children's Hospital
Bronze, Women in Medicine, Loma Linda University Health
Digital Marketing: Website (Intranet or Internet)
Bronze, Language Assistance Webpages, Scripps Health
Multi-Media: Interactive Media
Gold, Accessibility Widget, Scripps Health
Silver, Interactive Primary Care Location Map, UC San Diego Health
Bronze, Doctor Finder Interactive Map, Scripps Health
Multi-Media: Internal/External Video Programs
Gold, "World's Biggest Superhero", Lifesharing
Silver, Hitting Rock Bottom at a Birthday Party — My Alcohol Recovery Journey, Loma Linda University Health
Bronze, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Multi-Media: Video News Releases
Gold, Heartfelt Tribute to Young Organ Donor, Lifesharing
Public Relations Campaigns: Community Relations
Gold, Communicating the Future of Health Care – Marketing and Communications, UC San Diego Health
Silver, Empowering Public Health Professionals: Transformative Outreach and Scholarships Program, Loma Linda University
Bronze, Lifesharing University, Lifesharing
Public Relations Campaigns: Health & Wellness Advocacy
Gold, Rescue Me CPR App Campaign, UC San Diego Health
Silver, Health Education Fact Sheets, CalOptima Health
Public Relations Campaigns: Internal Communications
Gold, Hope is at Work, City of Hope Orange County
Silver, Road to the National Honor Roll, UC San Diego Health
Public Relations Campaigns: Media Relations
Silver, Patient Care Pavilion Groundbreaking, Rady Children's Hospital-San Diego
Bronze, Cancer Hospital Topping Off + Mock Design, City of Hope Orange County and Reveille, Inc.
Public Relations Campaigns: Overall Campaign
Gold, Medi-Cal Renewal Campaign, CalOptima Health
Publications, Collateral & Design: Giveaway Items
Silver, Team Rady Honor Roll Jacket, Rady Children’s
Bronze, AAP Trolley Case, Rady Children's Hospital-San Diego
Publications, Collateral & Design: Internal/External Magazines
Silver, Healthy Kids Magazine: Empowering Families, Transforming Lives, Rady Children's Hospital-San Diego
Bronze, Inside Salk fall and winter 2023, Salk Institute for Biological Studies
Publications, Collateral & Design: Internal/External Newsletters
Gold, California Weekly Core Leader Newsletter, Providence Communication Team
Silver, "In the News", Rady Children's Hospital-San Diego
Silver, UCSD Physician/ APP Update Newsletter, UC San Diego Health
Bronze, Campus Connection - LLU university-wide student newsletter, Loma Linda University
Publications, Collateral & Design: Logo Creation/Brand Identity
Gold, CalOptima Health, Your Health Is Everything to Us, Maricich Health
Publications, Collateral & Design: Special Publications
Gold, IHA's I Can Communicate Better With Patients Booklet, Institute for Healthcare Advancement
Silver, 2024 Report to the Community, CalOptima Health
Bronze, Performance Report: Making History, Transforming the Future, Rady Children's Institute for Genomic Medicine
Special Events: Multi-day Event or Observance
Silver, AAP Conference Booth/Exhibit Design, Rady Children's Hospital-San Diego
Special Events: Single-day Event or Observance
Gold, Doctors' Day Campaign, Scripps Health
Silver, A Beam of Hope, City of Hope Orange County
Bronze, Padres Pop-Up Caravan, UC San Diego Health
Special Events: Virtual Events
Silver, California Virtual Lecture Series, Providence
Bronze, CEO Town Halls, UC San Diego Health
Writing: Feature Article
Silver, Innovation in Health Care Partnership Excellence Award: Rady Children's Hospital and Doximity, Rady Children's Hospital-San Diego
Bronze, Premature Baby Born in 1981 Delivers Premature Twins in 2022 at Same Hospital, UC San Diego Health
Writing: News Release/Pitch Letter
Gold, San Diego Blood Bank Precision Blood Initiative Launch, Scatena Daniels and San Diego Blood Bank
Silver, City of Hope Predictions, City of Hope
Bronze, Epilepsy Clinical Trial News Release, UC San Diego Health
Writing: Op-Ed/Editorial
Gold, Donate Life Month Editorials, UC San Diego Health and Lifesharing
Gold, Precision Blood Op-Ed Series, Scatena Daniels and San Diego Blood Bank
Silver, Editorial Campaign Countering Misinformation in Fontana, Planned Parenthood of Orange and San Bernardino Counties
Bronze, Opinion: Medicaid redeterminations raise threat of new public health crisis, Meehan Business Advisers
Writing: Vlog / Blog
Gold, CEO Fall Holiday Video Message, Rady Children's Hospital-San Diego
Silver, City of Hope Orange County Blog, City of Hope Orange County
Off the Wall
Bronze, CalFresh Sculpture, CalOptima Health
Best in Show (Four winners for 2024)
1. Public Relations Campaigns: Internal Communications, Hope is at Work, City of Hope Orange County
2. Writing: News Release/Pitch Letter, San Diego Blood Bank Precision Blood Initiative Launch, Scatena Daniels and San Diego Blood Bank
3. Writing: Op-Ed/Editorial, Donate Life Month Editorials, UC San Diego Health and Lifesharing
4. Writing: Op-Ed/Editorial, Precision Blood Op-Ed Series, Scatena Daniels and San Diego Blood Bank
Master of Ceremony
Denise Dador
Denise Dador is the Eyewitness News Health Specialist whose “Circle of Health” reports can be seen on ABC7 Eyewitness News at 3 p.m., 4 p.m. and 5 p.m.
Since joining ABC7 in 1998, Denise’s mission has been to help Southern Californians improve their lives with timely medical information and advice. Through her reports, L.A’s top medical experts become accessible and relatable. Throughout the coronavirus pandemic, her stories played a pivotal role in helping Angelenos navigate their changing world. Besides volunteering to help groups that fund medical research and patient care, Denise also represents KABC in her work with various Asian Pacific Islander and Filipino- American community organizations.
Denise grew up in San Francisco. She attended Long Island University in Brooklyn and graduated from Mills College with a degree in communication. At WXYZ-TV in Detroit, she anchored the weekend news and hosted a weekly talk show. At KMPH in Fresno, she was the main anchor of their 10pm news.
Denise has received numerous journalism and community service awards including national recognition for her work with Asians for Miracle Marrow Matches. She received Emmy awards for News Feature Reporting and Outstanding Children’s Programming.
Outside of work, Denise is a wife and mother of a teen-aged son and daughter who both have big dreams. While she would like to say she is an avid runner or skier, streaming historical documentaries and period dramas has become her latest obsession.
Today's Awards
We are thrilled to announce that the 2024 Finest Awards competition has been a resounding success, with 125 remarkable entries from 24 diverse organizations. Each submission has showcased an extraordinary level of creativity, imagination, and resourcefulness, setting new benchmarks for success.
Participants have demonstrated exceptional talent across various categories, including advertising campaigns, website design, video production, event management, data analytics, and public relations. The ingenuity and dedication behind each entry have truly impressed us.
As we celebrate the achievements of all entrants, we want to emphasize that every participant is a winner. The effort and passion invested in your work deserves the highest commendation. You have all contributed to raising the bar for excellence, and for that, you should be immensely proud.
The Communicator of the Year award is the highest honor given each year in recognition of outstanding and successful health care professionals. Eligible nominees are individuals who consistently demonstrate excellence in health care communications through service to their organization and/or the health care industry as a whole. The COTY award is open to all professionals at any level, working in a marketing/communication capacity in health care or other health-related field in southern California. This includes professionals from public relations, marketing, advertising, health care or media professions.
Best in Show
The coveted “Best in Show” is awarded to the entries with the highest scores.
Past Best in Show Winners
2024 Public Relations Campaigns: Internal Communications - City of Hope Orange County, Hope is at Work
2024 Writing: News Release/Pitch Letter - Scatena Daniels and San Diego Blood Bank for San Diego Blood Bank Precision Blood Initiative Launch
2024 Writing: Op-Ed/Editorial - UC San Diego Health and Lifesharing, Donate Life Month Editorial Campaign
2024 Writing: Op-Ed/Editorial - Scatena Daniels and San Diego Blood Bank, Precision Blood Op-Ed Series
2022/2023 Scripps Health, OE Performance Max Ads2021 Tri-City Medical Center, Heroes Live Here Poster
2020 Tri-City Medical Center, Tri-City Medical Center Brand Refresh-Branding Guide
2019 Scripps Marketing Scripps Whittier Diabetes Yellow Line Digital, Scripps Diabetes Outreach
2018 Studio K Communications, “For the Boys” written for Cedars-Sinai
2016/17 UC San Diego Marketing and Communications, Cancer Immunotherapy media relations campaign
2015/16 AMN Healthcare, 2015 Survey of Registered Nurses Multi-Channel Digital Campaign
2014 UC San Diego Health Sciences, Discoveries Magazine, Volume 5/2014
2013 Porter Novelli, The Bill Holmes Tower Opens at CHOC Children’s, Public Relations Campaign
2012 Palomar Health, Opening of the New Palomar Medical Center, Public Relations Campaign
2011 Scripps Health, Update Magazine
2010 San Diego Hospice and the Institute for Palliative Medicine, “Pawsitive Pals” Video
Special Thank You to Our Judges
Once again, this year’s entries were judged by our colleagues at The New England Society of Healthcare Communications, NESHCo. We are grateful for their partnership and hard work to judge your entries this year. NESHCo is a premier membership organization for healthcare communication, marketing and public relations professionals in New England. To learn more, visit www.neshco.org.
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Health Care Communicators of Southern California
5694 Mission Center Road, Ste 602-310, San Diego, CA 92108-4312