Board of Directors

Sandra De La Torre

Sandra is currently the Communications Specialist at San Ysidro Health. Here, she helps amplify San Ysidro Health’s reach through external and internal communications efforts in order to accomplish the organization’s mission to improve the health and well-being of the communities it serves with access for all. Previously, she worked with a number of nonprofit organizations and clients in the music, theatre, arts, health and social services and lifestyle arenas as an Account Executive at Scatena Daniels Communications. When Sandra isn’t working she can be found catching up on a book, cooking, learning how to make drinks or doing her favorite working class.

Poolak Forutanpour

Poolak Forutanpour has more than 15 years of internet marketing experience managing affiliate programs in various industries such as mortgage, insurance, pet supply and ink and toner products. She earned her Master in English Literature and published her first novelette in 2017 titled, “Stories I Left Behind.” It depicts her life growing up in California as a first generation Iranian-American in the mid-80s and how her life was shaped through the influence of her mother, a Registered Nurse. Poolak enjoys reading, going to the gym and spending time with her husband and boy/girl twins. 

Maggie Habib

Sponsorship/Partnership Director

With more than two decades of expertise, Maggie and her team at mPR focus on developing and deploying communications programs for healthcare companies -- from providers and payers to digital health and pharma. Prior, she held leadership roles with global agencies Grayling and Citizen Relations. She also spent several years with Korn Ferry, where she led communications for its healthcare practice. She launched her PR career with BCW.  Maggie graduated magna cum laude from the USC. She spends her free time at country concerts, with her family at the beach, and scuba diving. 

Julieun Kawasaki

Website Chair

With nearly 20 years of marketing leadership experience, Julieun excels in developing, launching, and expanding health, retail, and environmental brands across DTC, B2C, and B2B markets. She has a proven track record of creating high-performing content and driving impactful campaigns through both digital and traditional media channels.

Julieun’s expertise spans data-driven strategies, leveraging KPIs, market demographics, and best practices across all platforms to attract millions of customers. Her diverse client portfolio includes prominent brands such as Western Dental & Orthodontics, Brident, DentalWorks, US HealthWorks (now part of Concentra), Sprouts, Target, Nike, Nordstrom, and The Cheesecake Factory. She is currently pursuing a master’s degree at University of California, Los Angeles (UCLA, Anderson School of Management).

Jennifer Baskerville
Membership Chair

Jennifer is a communications consultant with nearly 25 years of expertise, specializing in media relations, crisis communications, and media training. She has designed and executed integrated communications campaigns for clients across industries like biotech, healthcare, nonprofits, financial services, and technology. Her notable clients include The Biotechnology Innovation Organization (BIO), Prosperity Now, CDC, HCA, APIC, and Big Brothers Big Sisters of America. Jennifer has secured extensive media coverage for her clients on platforms such as 20/20, The Today Show, CNN, National Geographic, The New York Times, and Bloomberg, among others. Leveraging her newsroom experience, Jennifer helps clients tell compelling stories that resonate and deliver results. As an Emmy-winning former CNN producer, she brings significant media insights to her work, guiding clients in handling the media effectively. Jennifer graduated magna cum laude from James Madison University.

Erin Purnell
Social Media Chair

A self-proclaimed word nerd, Erin is a passionate healthcare storyteller and communicator. As Sr. Internal Communication Specialist at City of Hope Orange County, she leads internal communications, helping shape the organization's culture through impactful messaging and staff engagement events. Previously, Erin held roles at Providence, both at Mission Hospital and at the divisional level. With experience activating new facilities, managing social media and PR, and crafting integrated communication strategies, Erin is dedicated to amplifying the heroic stories that are the hallmark of healthcare. In her free time, you’ll often find Erin under the orange lights enjoying an Orangetheory Fitness class or spending quality time with family and friends.

Erin McHenry

Erin McHenry has more than 35 years of experience in communications. She is an award-winning writer and public relations professional who is passionate about health care. Throughout her career, Erin has enjoyed a variety of creative roles, from New York fashion editor right out of school to hospital publicist and nonprofit fundraiser, and more recently, she has returned to health care communications. Making a difference is very important to her and in her current role with CalOptima Health as Manager of Communications, she finds great meaning in working for an organization that offers affordable health care and services to the most vulnerable members of the community. Erin has two children in their twenties and her greatest joy is watching them follow their dreams.  

Andrew Werts

Andrew received his BA in Psychology from Gettysburg College and his MSBA from San Francisco State University. Andrew has spent the last 15 years of his career working in the marketing and advertising field and is currently the Director of Marketing and Communications at Providence Little Company of Mary Torrance and San Pedro Medical Centers. Andrew is also on the executive leadership counsel for the American Heart Association in the South Bay. He is a long time South Bay resident and enjoys spending time with his family and friends.

Christina Campo

Christina has more than 20 years experience in the medical field. Currently she is the product manager and administrator for SalesForce products at Scripps Health. She previously held a role as project manager for health care marketing campaigns and data analysis during her time with Scripps. Christina is passionate about classic cars, good wine and meditation.