HCCSD is offering a two-part summer series that will inspire you! Our panelists will present proven techniques that will help you in understanding how to reach your audience in the most engaging and effective way. The first event, Live the Mobile Customer Journey, will cover how to champion mobile at your organization while connecting with your customer and your community. The second event, Reaching Social Savvy Consumers, will teach you how to leverage metrics and insights to engage consumers through social media.
Read below for more details.
Reaching Social Savvy Consumers - June 21st
Successful Social Engagement with your Healthcare Audience
Hear from panelists with current insights on how social media will impact your campaign effectiveness by reaching the best audience through innovative imagery and thoughtful copy to provide strong leads for your organization.
Moderator
Christina Campo, CRM Campaign/Project Manager, Marketing/Communications, Scripps Health and President - HCCSD 2016
Panelists
Cassandra Gucwa, Sr. SEO Lead with iProspect and Instructor at SDSU
Alisa Bartholomew, Digital Media Director at i.d.e.a.
Heather Gjerde, Sr. Social Media Specialist at Scripps Health
What you can expect from this talent-packed session:
· There IS Strategy in Social – Social advertising and marketing should be part of your overall marketing eco system. Learn when to use it, how it can affect other channels and planning how much to spend on social advertising.
· Learn What Channels Garner the Best Results – Hear from San Diego’s top talent on what they look at to determine which channels are going to reach the customers and patients their clients desire to hear from.
· Measuring Success! – Yes, we said measure! Our panel will show you what metrics are tracked and they are related back to the overall lead generation for campaigns.
· Reputation Management– We’ll provide tips and techniques on how to respond to both negative and positive comments from your audience and how it helps improve overall customer satisfaction.
Past Event:
The Mobile Customer Journey - June 7th
Create an Ideal Experience for your Healthcare Customer
Hear from panelists with a drive and passion for engaging their customers, patients, providers, clients and team members via mobile and other channels and learn how you can connect with your customer and your community, while keeping a focus on innovation and helping to champion mobile at your organization.
Moderator
Carol Johnson, VP, Digital Marketing & Operations, AMN Healthcare
Panelists
John Lincoln, CEO of Ignite Visibility, Teacher UCSD, Blogger and Author of "Digital Influencer"
Nancy Sasaki, Executive Director of Alliance Health Foundation (AHF)
Rob Basham, Director Web Technology at Scripps Health
Ron Hadler, Director of Marketing Technology at Red Door Interactive
What you can expect from this talent-packed session:
· Real Life Mobile Case Studies in Healthcare and Other Industries – Hear experiences from panelists who are on the front-lines of the mobile experience and discover what’s working and lessons learned.
· Ways to Understand Your Customer’s Journey – Today’s information consumption happens on multiple platforms and across numerous channels. Explore how mobile fits in and how you can understand and manage the mobile customer experience.
· Did Someone Say ROI? Explore how can mobile can impact revenue and provide return on your marketing and communications investment.
· Learn What You Can Do Today -- We’ll look at methods to grow your community through multiple channels and you’ll discover ways that you can be a change agent to elevate mobile and accessibility in your organization and your community.
