Join local experts in healthcare social media to learn how Content Strategy, Customer Service, Data Metrics and Leadership Support are critical components in your organization's social media success. Also tour Sharp HealthCare's Digital Media Room.
Guest Speakers Jennifer Balanky; Manager of Digital Content, Sharp HealthCare Pam Hardy; Managing Editor, Newsroom at Sharp HealthCare Monique Ramsey; Founder and Chief Creative Officer of Cosmetic Social Media Program Agenda Content Strategy (e.g.: telling your story; bringing attention to your brand…) Customer Service (e.g.: engaging your customer; in today's digital world, patients expect 24/7/365 conversations - especially millennials; service recovery; patients make/break brand…) Data Metrics (e.g.: measure effectiveness/ROI; measuring sentiment; identifying influencers; compile data for leadership to detect trends, areas of growth, areas needing improvement…) Leadership Support (e.g.: commitment to social media; providing the necessary staff, equipment, training; leadership participation in social media…)
Health Care Communicators of Southern California5694 Mission Center Road, Ste 602-310, San Diego, CA 92108-4312
