Results & Insights: 2020 Healthcare Digital Marketing Trends Survey

Results & Insights: 2020 Healthcare Digital Marketing Trends Survey

The survey results are in! We heard from almost 200 healthcare marketers just like you on what digital tactics they think are working best, where they are investing in staffing, and how COVID-19 impacted their strategy and planning.

Attend this webinar especially for the Health Care Communicators of Southern California group and get an inside look at the state of digital marketing in healthcare right now. Delivered by Ben Dillon, past-president of SHSMD, this 10th edition of Geonetric’s popular survey gives updates on the tried-and-true benchmarking information marketers rely on – from team sizes to budgets to top web functionality. But this year new sections have been added to address the heightened focus on internal communications, data transformation, content marketing, and even the overall morale of healthcare marketers today.

Register today and learn:

• How COVID-19 has impacted marketing plans and marketing teams
• How leading healthcare organizations are structuring teams and allocating budgets
• What goals healthcare marketing teams are working towards and how effective they are at tracking success
• What functionality is must-have for both websites and intranets
• Top areas for staffing growth

Ben is Chief Strategy Officer at Geonetric, a healthcare digital agency that works with health systems, hospitals, and clinics around the country. A sought-after speaker, writer, and blogger, Ben is an influential voice in healthcare marketing, helping organizations embrace online strategies to engage health consumers. He serves on the Editorial Advisory Board of eHealthcare Strategy & Trends and is a past-president of SHSMD.