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Congratulations to the

2026 Finest Awards Winners

COTY 2026 Winner: Anne State


Anne State, Director of Public Relations at Lifesharing, is a strategic and compassionate communicator whose work builds trust in the lifesaving mission of organ donation. As Lifesharing’s one-person public relations department, she leads with accuracy, transparency and a deep understanding of the human stories at the heart of the organization’s work.

During one of the most challenging periods for the organ donation and transplantation community, Anne played a critical role in helping Lifesharing navigate national scrutiny and misinformation. She developed messaging and stakeholder communications that equipped leadership and staff to respond to negative news coverage, Congressional hearings and growing public concern while protecting Lifesharing’s reputation and maintaining trust in its mission.

Anne is equally skilled at finding the stories that remind people why that mission matters. Her thoughtful approach to media relations has elevated the voices of donors, recipients and their families, including a moving story about a recipient meeting her donor’s family that generated 18 news stories and reached more than 280,000 people across television and online audiences.

Her impact can be seen across Lifesharing’s communications. Anne spearheaded the organization’s new website, writing nearly all of its content and producing virtually all of its photography and video. Her media relations efforts generated 91 news stories and reached an audience 20 times larger than the previous year, while Lifesharing’s Instagram content garnered 1.5 million views.

A former reporter and Emmy Award-winning storyteller, Anne brings journalistic instincts, creativity and genuine empathy to her work. Whether advising leadership during a crisis or sharing the story of a donor family, she understands that great communication can inform, reassure and connect people to a greater purpose.

Anne State is a trusted leader, gifted storyteller and truly deserving Communicator of the Year.

Communicator of the Year

  • Anne State, Director of Public Relations
  • LifeSharing

Advertising - Ad Campaign

Bronze

  • CalOptima Health
  • Get Care Now Campaign
  • Communications Team

    Silver

    • Maricich Health
    • Valley Health Plan - Covered CA Open Enrollment Campaign
    Gold
    • City of Hope Orange County + Reveille Inc.
    • THIS IS HOPE

    Advertising - Direct Mail

    Silver

    • Maricich Health
    • Valley Health Plan Covered CA Open Enrollment
    • Valley Health Plan, David Maricich

    Advertising - Multicultural Ad Campaign

    Bronze

    • LAGRANT COMMUNICATIONS/Homeless Childrens' Network
    • Homeless Children’s Network “Real Talk”
    • Kim Hunter, Keisha Brown

    Silver

    • Planned Parenthood of Orange & San Bernardino Counties
    • Multicultural Brand Ad Campaign
    • Anna Spitz, Marissa Alaniz

    Gold

    • CalOptima Health
    • OneCare Caregiver Campaign

    Advertising - Online/Web

    Silver

    • Scripps Health
    • Scripps La Jolla North Tower - Digital Ads
    • Scripps Marketing & Communications, Rochelle Fine

    Gold

    • Maricich Health
    • Valley Health Plan Covered CA Open Enrollment
    • Valley Health Plan, David Maricich

    Advertising - Outdoor

    Silver

    • City of Hope Orange County and Reveille Inc.
    • THIS IS HOPE

    Gold

    • City of Hope Orange County and Reveille Inc.
    • YOU HAVE HOPE

    Advertising - Paid Programming

    Silver

    • Maricich Health
    • CalOptima Health - PACE Program Member Story
    • CalOptima Health, David Maricich

    Advertising - Print

    Silver

    • Rady Children's Health
    • We're on a Roll
    • Daniel Barajas

    Gold

    • Maricich Health
    • CalOptima Health PACE Brochure
    • CalOptima Health, David Maricich

    Advertising - Television

    Bronze

    • Maricich Health
    • Valley Health Plan Covered CA Open Enrollment
    • Valley Health Plan, David Maricich

    Silver

    • UC San Diego Health
    • Focus on Health Video Series - Clinical Program Spotlight
    • Marketing & Communications

    Gold

    • City of Hope Orange County and Reveille Inc.
    • THIS IS HOPE

    Analytics - Lifecycle Marketing

    Bronze

    • AMN Healthcare
    • Universal Job Alerts
    • Tucker Howe, Joseph Terry

    Analytics - Marketing Automation

    Silver

    • AMN Healthcare
    • Popp AI
    • Kyle Sandsmark, Tucker Howe

    Gold

    • AMN Healthcare
    • Supply Power BI Dashboard
    • Bonnie Gardner

    Digital Marketing - Email Campaign

    Silver

    • Maricich Health
    • Valley Health Plan Covered CA Open Enrollment
    • Valley Health Plan

    Digital Marketing - Influencer Marketing

    Silver

    • AMN Healthcare
    • Allied Influencer Campaign
    • Hannah Orrell, Danielle Von Petrzelka

    Gold

    • Planned Parenthood of Orange & San Bernardino Counties
    • 2025 Multicultural Influencer Campaign
    • Marissa Alaniz, Anna Spitz

    Digital Marketing - Mobile Marketing

    Silver

    • OC Health Care Agency
    • “On the Street” Fentanyl Prevention Campaign

    Digital Marketing - Search Engine Marketing

    Gold

    • UC San Diego Health
    • Digital Marketing Acoustic Neuroma Campaign
    • Marketing & Communications

    Digital Marketing - Social Media

    Bronze

    • City of Hope Orange County
    • This Is Hope
    • Lena Venafro

    Silver

    • Maricich Health
    • CalOptima Health - PACE Program Member Story
    • CalOptima Health, David Maricich

    Gold

    • Loma Linda University Health
    • Social Media Specialist
    • Garrett Fuhrman

    Digital Marketing - Website (Intranet or Internet)

    Bronze

    • Scripps Health
    • Scripps Health Website Redesign
    • Mana Ionescu, Rochelle Fine

    Silver

    • CalOptima Health
    • Website Redesign
    • Communications Team

    Gold

    • Scripps Health
    • Specialty Webpages Redesign
    • Rachel Johnson, Rochelle Fine

    Multi-Media - Interactive Media

    Bronze

    • Scripps Health
    • Scripps La Jolla North Tower - Marketing Campaign
    • Scripps Marketing & Communications, Rochelle Fine

    Silver

    • LAGRANT COMMUNICATIONS/COVERED CALIFORNIA
    • COVERED CALIFORNIA MULTIMEDIA PODCAST
    • Kim Hunter, Keisha Brown

    Gold

    • Scripps Health
    • Scripps Health Lab Services
    • Kelly Landy, Rochelle Fine

    Multi-Media - Internal/External Video Programs

    Bronze

    • Maricich Health
    • CalOptima Health - Street Medicine Member Story
    • CalOptima Health, David Maricich

    Silver

    • Maricich Health
    • CalOptima Health - PACE Program Member Story
    • CalOptima Health, David Maricich

    Gold

    • Venture Strategic Inc. and CalOptima Health
    • CalOptima Health Executive Profile Video Series
    • Chelsea Shay

    Multi-Media - Video News Releases

    Silver

    • Lifesharing
    • Organ Donor Honored in Rose Parade
    • Anne State

    Off the Wall

    Bronze

    • South Coast Air Quality Management District
    • AB 617 CERP Implementation Dashboard
    • Pami Mukherjee

    Silver

    • City of Hope Orange County
    • Culture in Motion: MVVB Stairwell Wishing Tree
    • Gerard Heidgerken, Grant Bernstein

    Gold

    • AMN Healthcare
    • AMN Diner Booth
    • Mike Nielsen, Brett Dougall, Danielle Von Petrzelka

    Public Relations - Community Relations

    Bronze

    • South Coast Air Quality Management District
    • South Coast AQMD Justice Educational Events
    • Alexis Thrower, PhD, Cassandra Johnson

    Silver

    • Maricich Health
    • CalOptima Health Member Stories
    • CalOptima Health, David Maricich

    Gold

    • Health Access and Community Enrichment Office | City of Hope
    • Food Justice, Community Benefit
    • Nancy Clifton-Hawkins, DenĂ  Brummer

    Gold

    • OC Health Care Agency
    • OC Links - First Responders for Mental Health

    Public Relations - Crisis Communications

    Silver

    • AMN Healthcare
    • Lefora Hot Chat Crisis Communications Campaign
    • Erin Quintero, Luciana DaSilva, Danielle Von Petrzelka

    Gold

    • City of Hope Orange County
    • Turning Anxiety into Advocacy: Helping Restore Hope for Thousands
    • Laura Turtzer, Nathan Lammers

    Public Relations - Health & Wellness Advocacy

    Bronze

    • IEHP and Meehan Business Advisers
    • IEHP and Abi Carter Start the Conversation on Mental Health

    Silver

    • City of Hope
    • Female Voices of Cancer

    Gold

    • TrueCare
    • Navigating Medi-Cal Changes
    • Spencer LaPrath, Leticia Vera

    Public Relations - Internal Communications

    Bronze

    • South Coast Air Quality Management District
    • South Coast AQMD Justice Educational Events
    • Alexis Thrower, PhD, Cassandra Johnson

    Silver

    • CalOptima Health
    • 30th Anniversary Internal Communications
    • Communications Team

    Gold

    • City of Hope Orange County
    • Marathon Toward Day One
    • Internal Communication Team

    Public Relations - Media Relations

    Bronze

    • Rady Children's Health
    • Merger Creates Rady Children's Health
    • Media Relations Team

    Silver

    • Loma Linda University Health
    • Public Relations Specialist
    • Alyssa Hunt-Yrigollen Hunt-Yrigollen

    Gold

    • City of Hope Orange County and Reveille Inc.
    • THIS IS HOPE: The Opening of Orange County’s Only Cancer Specialty Hospital

    Public Relations - Multicultural Relations

    Bronze

    • South Coast Air Quality Management District
    • South Coast AQMD Justice Education Initiatives
    • Alexis Thrower, PhD, Cassandra Johnson

    Silver

    • City of Hope Orange County
    • The Spirt of Hope

    Gold

    • LAGRANT COMMUNICATIONS/COVERED CALIFORNIA
    • COVERED CALIFORNIA Open Enrollment Kick-Off Efforts 2025
    • Kim Hunter, Keisha Brown

    Public Relations - Overall Campaign

    Bronze

    • UCI Health
    • Vice President, Marketing & Communications
    • Dominic Parero

    Silver

    • City of Hope Orange County
    • This is Hope: Opening OC's Only Cancer Specialty Hospital
    • Marketing & Communication

    Silver

    • CalOptima Health
    • Medi-Cal Changes PR Campaign
    • Communications Team

    Gold

    • UC San Diego Health
    • Bionic Hand Sparks Resilience Public Relations Campaign
    • Annie Pierce, Mari Chosich

    Publications, Collateral & Design - Brochures

    Bronze

    • Rady Children's Health
    • Endowment Report
    • Daniel Barajas

    Silver

    • Maricich Health
    • CalOptima Health PACE Brochure
    • CalOptima Health, David Maricich

    Gold

    • City of Hope Orange County
    • Service Line Brochures
    • Clinical Marketing, Jason Newmark

    Publications, Collateral & Design - Giveaway Items

    Bronze

    • Planned Parenthood of Orange & San Bernardino Counties
    • PPOSBC 2025 Outreach Swag
    • Mel Lopez, Kylie Hunter

    Silver

    • City of Hope Orange County
    • Hospital Grand Opening Gift
    • Clinical Marketing, Jason Newmark

    Gold

    • Rady Children's Health
    • Choco Patches
    • Daniel Barajas

    Publications, Collateral & Design - Internal/External Magazines

    Gold

    • Scripps Health
    • San Diego Health
    • Scripps Marketing Department, Rochelle Fine

    Publications, Collateral & Design - Internal/External Newsletters

    Bronze

    • Rady Children's Health
    • In the News
    • Ben Metcalf

    Silver

    • Planned Parenthood of Orange & San Bernardino Counties
    • Pulse Email Newsletter
    • Kylie Hunter, Alex McDermott, Anna Spitz

    Gold

    • UC San Diego Health
    • UCSD Physician/APP Update Newsletter
    • Rachel Thomae, Caroline Seeley

    Publications, Collateral & Design - Logo Creation/Brand Identity

    Bronze

    • Maricich Health
    • Valley Health Plan 40th Anniversary
    • Valley Health Plan, David Maricich

    Silver

    • OC Health Care Agency
    • Agency Rebranding Campaign

    Gold

    • Rady Children's Health
    • Rady Children's Health logo
    • Daniel Barajas

    Publications, Collateral & Design - Special Publications

    Bronze

    • AMN Healthcare
    • Executive Leadership Career Guide (B.E. Smith)
    • Helen Gutierrez, Scott Allison, Danielle Von Petrzelka

    Silver

    • OC Health Care Agency
    • Annual Report

    Gold

    • CalOptima Health
    • Report to the Community
    • Communications Team

    Special Events - Multi-Day Event or Observance

    Bronze

    • South Coast Air Quality Management District
    • Justice Educational Event: Hispanic Heritage Month Celebration
    • Alexis Thrower, PhD, Paola Servas

    Silver

    • City of Hope
    • City of Hope - Pink for a Purpose
    • Leti Marquez

    Silver

    • AMN Healthcare
    • Nurses Month: Passion with a Purpose
    • Brandon Gomez, Cassandra Damascus, Danielle Von Petrzelka

    Gold

    • Cedars-Sinai and Think True
    • Cedars-Sinai “Here. For L.A.” Community Event Series
    • Dana Harris

    Special Events - Single-Day Event or Observance

    Bronze

    • CalOptima Health
    • Thanksgiving Food Distribution Event
    • Community Relations Team, Communications Team

    Silver

    • City of Hope Orange County
    • This is Hope: OC Cancer Specialty Hospital Grand Opening
    • Marketing & Communications

    Gold

    • Rady Children's Health
    • Stronger Together Summit
    • Sandra Gartland, Megan Campbell

    Writing - Blog/Vlog

    Bronze

    • Galvanized Strategies
    • CEO & Chief Strategist
    • Aaron Byzak

    Silver

    • Galvanized Strategies
    • CEO & Chief Strategist
    • Aaron Byzak

    Gold

    • UC San Diego Health
    • Day in the Life Social Series
    • Mari Chosich

    Writing - Bylined/Feature Article

    Bronze

    • Loma Linda University Health
    • Public Relations Specialist
    • Alyssa Hunt-Yrigollen

    Silver

    • City of Hope Orange County
    • The Younger Face of Cancer
    • Kelsey Dalton

    Gold

    • UC San Diego Health
    • Flu Shots: What to Know Before You Roll Up Your Sleeve
    • Marketing and Communications

    Writing - News Release/Pitch Letter

    Silver

    • Rady Children's Health
    • Merger Creates Rady Children's Health
    • Ben Metcalf

    Gold

    • City of Hope Orange County
    • The Spirit of Hope
    • Lisa O'Neill Hill

    Writing - Op-Ed/Editorial

    Bronze

    • Solutions for Change
    • Interim Chief Executive Officer
    • Aaron Byzak

    Silver

    • UC San Diego Health
    • Life-Saving Tips for Women's Heart Health
    • Jeanna Vazquez, Lori Daniels, MD

    Gold

    • City of Hope Orange County
    • Surgeon General‘s Cancer Warning on Alcohol
    • Dan Gebert

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