Congratulations to the
2025 Finest Awards Winners
COTY 2025 Winner: Lisa O’Neill Hill
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Lisa O’Neill Hill, Director of External Communications at City of Hope Orange County, is a standout leader who blends strategic vision with heart. She’s played a pivotal role in City of Hope’s $1.5 billion expansion into the region—helping bring world-class cancer care to more people, closer to home. Lisa believes her greatest responsibility as a leader is to create other leaders. She builds teams that are mission-driven, empowered, and unafraid to innovate. She removes barriers, champions new ideas, and shares credit generously—always prioritizing the success of those around her. When she saw a troubling rise in cancer among younger adults, Lisa launched “The Younger Face of Cancer”—a bold, data-driven initiative that became the most successful media campaign in City of Hope OC’s history. She also introduced the now-iconic “pink coat” campaign, which earned praise across the region and spotlighted lifesaving screening updates. Under Lisa’s leadership, City of Hope OC has captured 84% of cancer-related media coverage in the region and exceeded patient volume expectations, now caring for more than 32,000 people closer to home. Lisa brings unmatched compassion and purpose to her work, driven by a deep understanding of the cancer journey and a commitment to those it affects. She is a trusted advisor to executives, a respected voice in the community, and a tireless advocate for people facing cancer. Lisa O’Neill Hill is more than a leader—she’s a catalyst for change. Strategic, impactful, and unwavering in her dedication. |
Best of Show Loma Linda University
Best of Show Maricich Health + CalOptima Health
Best of Show Planned Parenthood of Orange and San Bernardino Counties
Best of Show Rady Children's Hospital San Diego
Communicator of the Year Lisa O'Neill Hill, Director, External Communications City of Hope Orange County Advertising - Ad Campaign Bronze
Bronze
Silver
Gold
Gold
Advertising - Direct Mail Silver
Gold
Advertising - Multicultural Ad Campaign Bronze
Silver
Gold
Advertising - Online/Web Bronze
Silver
Gold
Advertising - Outdoor Bronze
Silver
Advertising - Print Silver
Gold
Advertising - Radio Bronze
Silver
Advertising – Television Bronze
Silver
Gold
Analytics - Lifecycle Marketing Gold
Analytics - Market Research Silver
Analytics - Predictive Modeling Silver
Digital Marketing - Influencer Marketing Silver
Gold
Digital Marketing - Mobile Marketing Silver
Digital Marketing - Search Engine Marketing Gold
Digital Marketing - Social Media Bronze
Silver
Silver
Gold
Digital Marketing - Email Campaign Bronze
Silver
Digital Marketing - Website (Intranet or Internet) Bronze
Silver
Gold
Multi-Media - Interactive Media Bronze
Silver
Silver
Gold
Multi-Media - Video News Releases Silver
Gold
Multi-Media - Internal/External Video Programs Bronze
Silver
Silver
Gold
| Off the Wall Bronze
Silver
Gold
Public Relations - Community Relations Gold
Public Relations - Crisis Communications Bronze
Silver
Public Relations - Health & Wellness Advocacy Bronze
Silver
Silver
Bronze
Silver
Silver
Gold
Public Relations - Internal Communications Silver
Gold
Public Relations - Media Relations Bronze
Bronze
Silver
Silver
Gold
Publications, Collateral & Design - Giveaway Items Bronze
Gold
Publications, Collateral & Design - Internal/External Magazines Bronze
Silver
Bronze
Bronze
Silver
Gold
Publications, Collateral & Design - Logo Creation/Brand Identity Bronze
Silver
Publications, Collateral & Design -Special Publications Bronze
Silver
Gold
Special Events - Multi-Day Event or Observance Bronze
Silver
Silver
Special Events - Single-Day Event or Observance Bronze
Bronze
Silver
Gold
Gold
Special Events - Virtual Event(s) Silver
Writing - Bylined/Feature Article Bronze
Silver
Gold
Gold
Writing - News Release/Pitch Letter Bronze
Silver
Gold
Gold
Writing - Op-Ed/Editorial Silver
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